Digital Signs in Restaurants Offer Surprising Benefits

Digital Signs in Restaurants Offer Surprising Benefits

More and more restaurants are starting to use digital signs. Perhaps the most famous being McDonalds, since many now offer digital signs with menus on them that allow you to both order and pay without going to the staffed counter. If you wish, you can arrange your digital signs so that people can pay and make orders. But, before you rush out to buy some high-tech digital signs, here are a few ideas of what you can do with regular digital signs.

• Show Off a Menu

The idea of having pictures of food on a menu is often associated with kid’s menus, and yet restaurants will happily name their food a range of weird and wonderful things and then puzzle over why people don’t order them. 

Have you ever had prawn and crab consommé? On the surface, even if you know what a consommé is, you may assume it is a nice crab and prawn soup. However, when it arrives and it is just fishy yellow water, it is a bit disappointing. It wouldn’t be a disappointment if people had images of the food on their digital sign menus. On a similar note, have you ever had Steak tartare? It is raw ground meat and is another candidate for the “Must show a picture first” top ten list of all time. If you saw it on a menu and were expecting a big juicy T-bone, then think again.

• Show Demonstrations of the Food

Having images on your digital sign is fine, especially since you can pose your images and set them up like how McDonalds makes their flat burgers look like towering beacons of food superiority. However, if you use videos, you can actually show your food in all its glory and with a depth of quality that is difficult to capture with just images alone. Think of the old gravy adverts where they would show lovely, thick, steaming gravy being poured over Sunday roasts. You can do the same with everything from your starting sandwiches to your thick and gooey desserts. 

• Advertise Upcoming Events

Digital signs are often used to promote upcoming events, and many people are still using  restaurant digital signage software just to promote their events. It is not a bad thing, especially if the restaurants has standup comedy or other shows and functions. Since events expire, it is silly to create posters for them, and putting events on a chalk board is a little olde-worlde. Promoting events on digital signs is cost effective, and people are drawn to the moving and/or lit-up content they see on digital signs.

• Link Stock Levels to Live Menus

One of the best innovations in the world of restaurants is live stock menus. Back in the old days, you had a menu, and people would ask for certain items and you would have to tell them that you are out of stock or don’t have any left for today. However, these days, with live menus on digital signs, if you are out of stock then the menu adjusts accordingly. For example, if you are out of the “Fish of the Day,” then it won’t even appear on the menu so people will not try to order it or ask about it. 

You can also show off your prices, which may seem like a cheap tactic, but promoting things like the costs of alcohol may actually help people stay longer and/or visit more frequently. You could also push the idea that once people are done with your restaurant area, they move over into your gaming area or your pub area. In short, your signs could promote the different areas of your business to help keep the money rolling in.

| Collaboration.