Innovative and Modern Marketing Tips for Businesses

Innovative and Modern Marketing Tips for Businesses

When it comes to managing a business, it’s no mystery that most success lies in how you market it. There are plenty of new (and tried and tested) marketing techniques that you can use to manage your business this year.

This article will cover some of the top marketing tips you should be considering when growing your business this year. From using an SEO agency, to blogging, to good old fashioned direct mailing and more – we’ll look into it all in this article.

For all of the below techniques, it’s important that the team knows what you are aiming for. With strategic execution planning tools you can get your employees focused on performance and ensure that they are aligned with the goals and performance objectives of the business.

• Don’t Undermine Traditional Marketing Techniques

As businesses move with the times and most marketing tactics take place online, it’s easy to forget about some of the traditional marketing techniques that used to be common practice. For instance, brochures, leaflets, and business cards, have been known to be labelled as the ‘old ways’, but they are all still utilized in this day and age, which is why websites like aura-print.com are used to provide products for businesses who need it.
 
Some of these traditional marketing techniques are still just as effective as some modern-day strategies. Another example is direct mailing. What used to be common practice for most businesses is now underused despite how effective the results can be.

Direct mail marketing is a hands-on approach to reaching your customers and, if done correctly, is a fantastic strategy to receive a substantial return on investment. It is a unique way to set your business apart from others.

While it can be tempting to pour your budget into digital marketing strategies; you could be missing out on a great opportunity to reach out to your existing and local customers. Expanding your influence within a localised area can be just as important as getting your name out nationally and internationally.

A massive positive to direct mail marketing is a very de-saturated market. If you go about it creatively, you can find the results quite substantial. So if you’re convinced direct mail marketing is something your business can benefit from, why not give it a go?

• Know Your Audience

A common mistake within the business world is thinking that anyone is a buyer. Of course, this depends on the scale of your business, but for most people, you must target a specific niche to see the most leverage.

Once you understand your specific niche, you can begin to think about potential buyers’ pains, problems, triggers and priorities that could push them to make that final purchasing decision. By doing this, you then start thinking in the consumer’s mind and can start to understand how to alter your business to produce the best possible returns.

In other words, to accurately understand and quantify demand, you must first understand the way the target consumer thinks.

• Consider Blogging for Your Business

With numerous free blogging platforms online, anyone can start blogging, and many people are starting to make money from it too! As a business owner, you should start blogging straight away if you haven’t already – and this isn’t limited to blogging on your own blog; you can expand out and feature as a guest on other people’s blogs to get your business out there.

• Pay-Per-Click Advertising

PPC is an advertising model in which advertisers pay each time a user clicks on one of their online ads. Amazon PPC advertising, also referred to as sponsored ads, is a well known platform to help sellers amplify their product sales online.

• Take Advantage of Co-Branding

Co-branding is a marketing strategy in which two or more brands/companies come together to promote or sell a product/service. More and more often, we see brands and companies using co-branding, whether it be through video games, TV commercials, movies, you name it.

The result is that consumers are often prepared to increase their spending due to the collective credibility the two brands offer. It is an incredibly effective strategy that boosts sales and compliments both sides of the deal by expanding each other’s audience amongst each other.

So, if you have a new product or service coming up, why not consider teaming up with another business to help boost credibility and sales? It’s a win, win.

• Utilise Social Media

It’s impossible to disregard the effectiveness of social networking nowadays, and many businesses solely rely on social media as their independent marketing strategy. Although the world of social media is quite vast and daunting at first, you’ll discover that publishing is a lot easier and more manageable than you might think.

Simply maintaining and managing your pages and posting frequent business-related pictures, videos, stories etc., is enough to drive a specific audience to your page. It also helps to communicate with your audience by responding to comments, direct messages and mentions. It develops a relationship and helps demonstrate that you’re not just a robot behind a screen. It gives a face to your business, showing the people behind the product and helping public relations.

Plenty of social media platforms now offer a live streaming service; although it might be quite a daunting feeling, it is a fantastic way to build anticipation towards a product/service and develop a stronger relationship with your audience. Be careful with what you say and do on a live-stream, and always make sure you turn the camera off when you’re done, as you don’t want to damage your brand’s reputation. Always remember: what goes online stays online!

To Conclude

There are many different marketing strategies and tips out there, but the best cost-effective way to judge your business is to assess yourself and your business to look for areas of improvement. There are also lots of great free ways to promote your business.

Hopefully, you can take some key points from this article and apply them to your own business. Good luck!

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