New Sustainable itson Batteries from APS for a Young and Urban Demographic

New Sustainable itson Batteries from APS for a Young and Urban Demographic | AD

Advanced Power Solutions (APS – formerly named Panasonic Energy Europe) has launched an exciting new range of batteries for a young and urban demographic. The new innovative range is called itson and includes a range of batteries (including rechargeable options) and accessories. Let’s have a closer look at the new sustainable itson batteries from APS.

Introducing itson

The itson range released at the start of this year targets a younger demographic and is reshaping the landscape of the mobile energy industry. Batteries from itson are more than just batteries – they’re a lifestyle choice for people who are environmentally conscious. The brand is aligning with the evolving preferences of today’s consumers, with a focus on local production and renewable energy.

For an Eco-Friendly Lifestyle

It’s clear that the shift to a more eco-friendly lifestyle is more than just a trend, it’s a fundamental choice. This is especially true for the younger, urban demographic who is actively seeking ways to reduce their environmental impact. Reducing the use of plastic, minimizing car use, shopping locally and second hand are just a few examples.

Batteries are an integral part of daily life for many, but finding eco-friendly options has been a struggle until now. With itson, you can power your on-the-go products – hearing aids, headphones, cameras, and your everyday household items with batteries that support a more sustainable lifestyle.

A Conscious Choice

The brand has a strong focus on their sustainability efforts. This is why itson craft and source both alkaline and hearing aid batteries within the EU. Many other battery brands rely of resources from across the globe but itson has made a commitment to local production to significantly shorten the supply chain. This in turn results in a reduced carbon footprint – up to three times fewer CO₂ emissions than transcontinental supply chains.

Additionally, itson also emphasizes the use of renewable energy in its battery production. itson produce their alkaline batteries using 100% renewable energy sourced from solar power and wind power. Likewise, the rechargeable options are pre-charged with solar energy.

Simplicity & Easier Decisions

Alongside the sustainability initiatives, the brand also strives for simplicity. This is why itson offers a very focused and lean product range of alkaline, rechargeable and specialty batteries. By streamlining the range, itson presents consumers with two distinct options – batteries for low- to mid-drain or high-drain devices. The focus is on functionality over unnecessary complexity. The packaging also uses simple language and practical uses to make the decision-making process even easier for customers.

Vibrant Sustainable Living

Another way itson stands out from the crowd is its vibrant colours and engaging communication. The brand’s tone of voice is positivity and fun, highlighting that sustainability and excitement can go hand in hand. With a clear vision of encouraging positive change, itson is on a mission to reshape the mobile energy industry.

Buy your itson batteries from Amazon.co.uk here.

Collaboration.