#CodingGirls – Inspiring More Girls to Get Into Coding
Primo Toys are on a mission to encourage more girls to get into coding. It’s nearly International Women’s Day and Primo Toys have started a campaign called #CodingGirls to inspire girls and to give them the power and confidence to aspire to jobs in the science, technology, engineering and maths (STEM) sector in a bid to bridge the gender gap.
In 2017, women made up 23% of the workforce in core STEM jobs in the UK, showcasing the gender inequality prevalent in today’s society. There is a positive trend year on year, with 61,430 more women in tech in 2017 compared to the previous year, but Primo Toys want to see more of a change worldwide.
To kick off the #CodingGirls campaign, the educational toy company are offering an exciting internship at the Primo Toys office in London. One aspiring young woman will be given the opportunity to gain hands-on experience with a dynamic, rapidly developing ed-tech start-up company, who are always on the lookout for new ways to push the boundaries. Applications are now open, those interested are invited to apply on the website. What a fun and amazing opportunity!
“It was through my daughter Olivia that I was involved in co-founding Primo, and she is still a constant inspiration to me. She reminds me of how important it is to support young girls and boys in learning how to become self-confident, aware and free of prejudice when it comes to deciding who we want to be, and what we want to do to make a difference to the world.”
“I come from a family of female pioneers, and am proud to have been influenced by two grandmothers with university degrees and long careers, an aunt who is a leading scientist and a mother who worked as a Waldorf teacher. With this #CodingGirls campaign, we want to amplify the message and encourage parents to think about how their daughters can get ahead in STEM subjects. As Randi Zuckerberg once said, ‘We have to make technology accessible to all genders, languages and cultures, and is starts young.’”
— Valeria Leonardi, COO at Primo Toys
You might have seen my reviews of Cubetto which is an amazing playset created by Primo Toys. It’s a friendly wooden robot that you program to move. It’s teaches children as young as 3 years old coding without screens and is a great way for young kids to explore the subject. You can read my full review of the Cubetto playset here.
One of Primo Toys’ founding principles is to create toys that are equally as appealing to girls and boys. Cubetto is just this and is the early-age solution for the gender gap in STEM. Introducing coding through open-ended play makes it gender neutral, and promotes creativity and critical thinking alongside 21st century skills.
The Cubetto playset is available to buy internationally from www.primotoys.com for £195. To find out more about the #CodingGirls campaign, and hear about the latest news, views and events, click here.
In collaboration with Primo Toys.