Things to Consider When Designing Your Retail Store

Things to Consider When Designing Your Retail Store

Owning your very own retail store, or managing one, can be a dream come true but it’s also a job that requires a lot of work and thought.

One of the most important things in this field is to ensure that your retail store works well for you and your customers and to do that you need to incorporate retail store design ideas that help your potential customers feel comfortable and happy which will hopefully lead to a purchase.

• First Impression

Like in most areas of life, the first impression means a lot when it comes to retail store design too. The entrance to your shop needs to be inviting and represent your brand well with a good selection of interesting products organised well within view so that a potential customer can understand what you’re all about and get a good idea of what to expect from your shop.

Make sure the entryway feels calm and welcoming – don’t fill it with products as this can feel overwhelming. It’s good to have your products visible from the door but the entryway needs to be spacious to let your shoppers enter comfortably.

• A Clear Path

Next, there should be a clear path in your shop so that shoppers know where to go. In most shops, this will be to the right of the entrance as this is what people tend to prefer. Create a path when you’re arranging displays and shelves. This will help the flow of your shop and make the shopping process feel natural for your potential customers as they browse your retail store.

An important thing to remember here is to not make the path too narrow. Some shops have this and that can make people feel uncomfortable as they end up being too close to strangers when the shop is busy and also means that they will feel pushed through the store if there are people behind them. This means that shoppers can’t spend as much time looking at things as they might want, as they’re feeling rushed, and the effect of this will be that they won’t buy as many items as they probably would have done if they’d had plenty of time to explore at their own leisure.

• Checkout Position

It should be very clear to shoppers where the checkout is. Make sure, the tills are in a natural place – like at the end of the path and the exit of the store. It’s also a good idea to have clear signage that is visible from the whole shop so that people quickly can locate the tills.

At the checkouts, you can encourage impulse buys by placing small items that people like to purchase or tend to need or forget. You can also do this with things that are on special offer.

• Keep Your Store Up to Date

The details of your retail store design need to be kept up to date with your branding and also with new and interesting displays so that there’s something new to look at for returning customers. Change things up often and make sure that you display new products as they arrive. Regular shoppers will love seeing what’s new and enjoy different displays around your shop.

Collaboration.