Easy Tips to Boost your Home Business’ Online Visibility
There are several simple and easy things you can do in order to boost your online presence. Whether you own a blog or a business, making sure your website can be seen on Google is essential for your success. Automotive and retail SEO experts, Honchō have shared their top tips on how you can boost your online visibility with these actionable tips.
- Optimise your Google My Business Profile
If you offer a service or product, a fully optimised profile is super influential. Having a GMB can be considered the very bread and butter of any SEO for business strategy. Therefore, making sure it is truly made the most out of is pivotal for your online business. Getting basic information such as name, number, address right can seem obvious. You would be surprised at just how many out of date GMB profiles you can come across.
Encouraging customers to add photos and reviews is also a good way to get noticed online. Asking customers to add their own photos and a positive review about your service or product will do absolute wonders. This is because you are gaining an authentic vouch from a real life person which will strike a feeling of trust to potential new customers. This authenticity will also prove valuable to signalling quality to Google. Google will pick up that other customers trust your site and it’s legitimate business. If you’d like to find out more on how to get the most out of your GMB profile, make sure to check out this article.
- Contact local online websites
If you can reach out to local news websites, that would boost your visibility online. Getting mentions from popular websites that also write in your area of expertise will do wonders as a form of advertisement. Also, through an SEO perspective, it will drive part of the traffic from that website to your website. Therefore, your brand awareness will increase while gaining some valuable visitors to your page. Google will also like this as it shows established websites referring to your website. From this, the website will share some of their trust and authority with your website. As a result, there will be a positive impact on your business’ visibility.
- Target your keywords effectively
Making sure you put some thought into the keywords you use in your page titles and headings will help get you noticed on Google. First decide what keyword you want to rank for. Once decided, make sure to place that keyword in the appropriate places within your headings and titles. This is not just to be pedantic. The way Google crawls pages on a website will see headings with the keyword at the start as showing the best context for the website. Therefore, if you want to be seen online, make sure you have your targeted keyword at the beginning of your page title or header will appeal to Google.