How To Choose a Restaurant Décor and Aesthetics Theme
Food is love, and with the variety of food out there, it is a foodie’s paradise. There’s just something special about biting into a classic burger or indulging oneself in barbeque with beer. Although there are those who prefer to cook their food all by themselves, many love visiting a restaurant. But eating at a restaurant involves a lot of thinking.
It isn’t an easy decision to pick the right kind of restaurant. One that suits the individual involved. While taking a pick from the lot, food is not always what people consider first. Think about it, when you’re searching for a good place to eat, there is no way you can know how the food tastes without actually entering the place and trying the food. So, what is it that you notice first? The look of the restaurant. Its design, the concept behind it, the décor and its aesthetic beauty. Once these things agree with you, that’s when you take the decision of entering it.
Therefore, when it comes down to owning a restaurant, apart from good food, what matters is the concept behind it. If you’re confused as to what concept would work best for you, here are a few things you can keep in mind:
- The cuisine of choice – One of the biggest drawbacks of many restaurants is actually the variety of cuisine they offer. It’s called overreaching and hardly ever gets any results. How is cuisine related to décor and aesthetics you ask? Imagine showcasing delicacies from around the world and offering an egg sandwich. The point is, décor and aesthetics are appealing only when they are people oriented. When people like what they see, you’ve done well. But if they don’t get what they like, then you might not get any customers. You need to study your local area. Understand the likes of people and select a cuisine that would attract people to it. Find out which foods are trending by looking online or go old-school and ask people what they like. Remember, if you try to go for too much, you might end up sacrificing quality. That is an absolute no go.
- Who’s your customer? – As an add-on to the previous point, know your customers. They are the lifeblood of the restaurant. They are what makes your business tick, so if you don’t have happy customers then you’ll have an appointment with the bank. Once you’ve established a cuisine, you can design the place accordingly. Extravagant displays may draw attention, but keeping it simple is often the most effective. Your first job as an owner is to get the customer to enter your restaurant. So, figure out who they are. Businessmen? Families? Party Fanatics? Whoever you decide, build the surroundings accordingly. Remember, each group has its own taste. So, don’t go pleasing everyone. Stick to one group and cater to it.
- What’s the square footage? – Have you ever been to a restaurant and thought to yourself, “why is this here?”. Don’t let that happen to you. Managing space is an important factor when it comes to décor and aesthetics. If you have less space, the type that can accommodate only 2 or 3 tables, the suggestion is to not go for a “fine dining” approach. Instead, you can try take-out. But if you do have the space, then, based on your customer, you can go from ‘corporate housing’ to ‘bar & grill.’ Your choice – just don’t overdo it.
- Know you who are up against – Competition is key at any given time. It lets you know where you stand in the sea and what you need to do to get to shore. Study your competition. Learn from their most excellent practices and avoid their mistakes. See what makes them unique. For people to notice you, you have to give them something they can both relate too and find a fascination toward. People want new as it always attracts them. So, figure out how you can make your restaurant unique when compared to your competition. Because if you don’t, then remember, humans are creatures of habit. If they get what you offer at a place they know, then that’s where they’ll go. Something else that people consider is the price. You need to weigh the price range offered by your competition and decide on your price. Design your restaurant to match the price and people will follow suit.
- Where on the map? – A lot of the restaurant’s theme will be based on the location you choose. The look of the restaurant, the pricing, the competition and the type of people all depend on the location. Why? Because they all alter with the location. So, consider where you’re going to place your restaurant. If its an area that is posh, then design accordingly. However, remember this, if your location isn’t in a posh place, that doesn’t mean you can cost cut. Quality is always important.
Opening a restaurant is definitely a lot of work. But as you’ve seen above, take inspiration from what is around you. Always start with a goal in mind and work towards achieving it.
Be willing to explore new options of design to enhance your décor. Many restaurants go for faux plants to give a unique approach to the aesthetics of the place as they are easy to maintain and come in all shapes and sizes. From exotic plants to local shrubs, whatever may be your taste, you can find them. Their resemblance to the real ones is surprising and unlike the real plants, these will never lose their glamour due to loss of maintenance.
Choosing the right theme ultimately depends on you. If there is one thing you must remember is that you need do a lot of research before making any big decisions. Keep asking yourself if what you are going for will sell in your neighborhood and soon, you will have the perfect décor and aesthetic theme for your restaurant.