Launching a Food Delivery Business: 7 Essential Steps to Thrive Online

Launching a Food Delivery Business: 7 Essential Steps to Thrive Online

Given the current circumstances that may have motivated this move, switching to an online takeaway and/or meal delivery concept isn’t an easy decision. We’ve put together a straightforward tutorial on how to launch a food delivery service for you because we understand that starting up may be rather overwhelming.

Make sure your food-delivery services are delivery-proof by employing these guidelines! You’ll be guided through the procedure for setting up online meal delivery for your restaurant, making sure you don’t miss any important stages along the way.

# 1 Establish Your Menu

Make a new, compressed delivery/takeout menu. It makes more sense to have a small menu that is condensed, practical, and profitable. Balance the dishes that are frequently ordered with express-proof dishes to determine which ones you will be delivering. You can think about adding some simple items to your menu. Keep in mind that creating your menu also requires creating your ordering process, which requires the right equipment, tools, or automation.

Suggestion: Use shelf-stable items, which require less handling and last longer, when appropriate. Before posting your menu, take into consideration the way meal delivery services that have already thrived in the industry operate, such as Home Chef. For starters, never go below the limit of offering two different plans and at least 25 meals to choose from. Also, make sure you have considered all the most recent food delivery menu tips—some truly useful ones can be found on the Internet. Don’t hesitate to Google.

# 2 Put Your Menu Online

Next, post your menu to the appropriate websites, such as your website, a food delivery platform, and make it easy to find on Google. Your food typically falls into the following categories:

• Images of the dishes: These could be your best-selling items (looking their finest) or pictures that your delivery associate has given.
• Categories of the menu: Set your preferred menu category, such as vegan, burgers, pasta, sandwiches, or desserts.
• Meal deals: Create meal deals based on best-selling items for a lower price than the items alone.
• Extras: Add items to up-sell, such as sauces, beverages, and desserts. Well-known brands in your country or region, as well as world-famous ones (Heinz, Ben & Jerry’s, etc., if you can get them) work nicely.

# 3 Choose a Delivery Route

Choose the best path to the market before you begin arranging for food delivery:

• Do you plan to deliver yourself? So arrange for drivers.
• Do you plan to work with a delivery partner? To boost visibility and receive assistance in delivering, think about using a delivery partner.

Suggestion: Evaluate your prices. You can list your menu at higher rates on some delivery/pick-up platforms in order to cover the commission fee. Therefore, if at all possible, make sure the quoted price includes the commission fee.

# 4 Be Spotted on Google

Create a Google Business Profile (formerly known as Google My Business) account to get your company listed on Google. Use setup recommendations you can find online to successfully represent your company on Google

Generate your own hyperlinks and add these to your Google listing if you’re performing delivery without a platform.

Suggestion: To help you stand out, Google introduced delivery and takeout criteria to Google Maps.

# 5 Advertise Your Delivery

The moment has come to create your unique database and take advantage of the free advertising that delivery platforms are currently providing.

• Your POS loyalty program, Internet booking and inquiry services, and guest WiFi that records consumer information.
• Make use of restaurant reservation sites or bigger delivery platforms that provide you access to their databases.
• Advertise your updates on social media to let customers know you’re still in operation and that you now offer delivery and takeout.
• Create a clip to advertise your delivery service and highlight the staff, their abilities, and the food at your restaurant.
• Video a useful culinary demonstration or something else that helps your customers learn about your brand.
• Motivate your followers to share photos of themselves eating your food by offering a discount on their subsequent orders as an incentive.
• Join local and industry pages on social media to follow what others are doing.

Suggestion: Delivery features should be added on Facebook Frame and Google.

# 6 Ensure the Safety of Your Diners

As examples of what good safety techniques should include, we’ll list those that should’ve been implemented during the Covid pandemic:

• You’re preparing food while maintaining your social distance.
• Face masks and gloves are among the safety gear that your staff is donning.
• Your employees wash their hands frequently.
• Externally through a variety of channels inform customers that your company has stringent safety policies and procedures in operation, and that it has them for both pick-up and delivery.
• Outline kitchen sanitation and food preparation hygiene and practices.

Suggestion: Offer contactless or cashless solutions to keep your guests, drivers, and staff safe.

# 7 Every Aspect of Your Business Should Operate Flawlessly

Check the following list to see if all operations are GO:

• Have you got a stable Internet connection?
• Do you have access to the delivery partner’s tablet or POS?
• Do you have enough delivery food bags and containers?
• Do you have a defined location where delivery collections can be made?
• Have you reviewed and lowered your pre-time for top sellers?
• Have you prepared more employees and stock for the weekends?
• Have your best sellers been put through a test in the containers that will be used for the wait time?
• Have contactless payments been set up?
• Have you changed the ingredients or the containers to make them more appealing and express-ready?
• Does your business have a designated “section“ for orders in your store? There should be a separate place to organize ingredients before cooking at this venue.

Collaboration.